Wasted Heroes is the vision of graphic designer Russell Reid, a fresh alternative t-shirt label. He is the main designer for one of Liverpool’s most historically prominent clubnights Circus as well as having done a long stint at its sister event Chibuku Shake Shake. He is responsible for their history of twisted and surreal flyer designs.
Russell’s artistic imagination has played a huge role in the art of the dancefloor, with his designs becoming as iconic as the events themselves. His work has been featured in numerous commercial arts and design publications including Creative Review, where he was featured due to his presence within the Liverpool independent creative scene. Russell designed the Creative Review front cover for their November 2011 issue.
Clothing was the logical progression for Russell’s vision, taking inspiration from some of his most eye catching flyer designs to create t-shirts, tote bags and sweatshirts for men and women. The result is a uniquely British streetwear style, born on the dancefloor but rapidly becoming a music inspired brand that stretches beyond the parameters of electronic music. The label holds tight to its independent roots and is proud of its hands-on personal approach by screen printing and designing all garments in-house.
The brand was born from a passion of Graphic t-shirts and is heavily influenced by genres of electronic music and art resulting in designs that vibrate with an infectious urban energy. Breathing fresh life into the world of graphic tees, Wasted Heroes is an instantly recognisable, bold & brazen street-wear label with an attitude and identity of their own.
Wasted Heroes has received support from the dance community in the shape of Yousef, Loco Dice, Carl Cox and Cafe Mambo’s Alex Wolfenden all wearing the brand. In September 2012 Wasted Heroes took their designs back to where they started; the dancefloor, by hosting Space Ibiza’s El Salon room at the We Love closing Fiesta, where rising stars Bicep and a Little Boots dj set headlined the room.
“We are crazy busy at the moment as we just launched a new collection. It’s finally here!!! The new collection has landed (you can all breath a sigh of relief…) and head straight to http://www.wastedheroes-shop.com/category/new-in to see what you think!
We have been loyal customers of Wicked Printing Stuff for around 3 years now. All our inks are purchased from you guys plus we just bought a tunnel dryer from you about 3 months ago.
My best advice for aspiring graphic designers would be to submerge yourself in the industry you want to work in. I always wanted to work within the music industry and during my student days went to gigs, clubs and got to know promoters, bands and DJs. As a result I ended up designing the flyers for Circus which then opened new doors and some interesting collaborations.
If you’re passionate about design it becomes a lifestyle as well as a job.”
The photos are all posed with Wicked Printing Stuff inks and squeegees and we loved them so much we published them all!
Catch up with Russell on his website or social media.
Wasted Heroes www.wastedheroes.com