A guest post from one of our US people
Tips for Choosing the Best Poster Printing Service
Whether for personal or commercial use, choosing the right company to print your poster can be difficult. After all, the difference in price, quality, and turnaround times can vary widely – especially if you are getting posters printed in bulk. One minor error can mean that an entire batch is unusable, which is why it just makes sense to get the job done right the first time. Here are some tips to help you to choose the right poster printing service for your needs.
Do Some Research
The Internet is a powerful tool for learning about businesses. Customers can easily write about their experiences – good or bad. Search for commercial printers in your area, and read what past customers have to say. While your experiences may differ, you can logically assume that a printing company with numerous complaints is a red flag. You can also view each company’s website, and check to see if they have the skills, equipment, and everything else needed to complete your order successfully.
Talk to the Employees
While online research is helpful, there is no substitute for speaking to a human being. If you are not able to go to a physical store location, pick up your phone and make some calls. Tell the employee exactly what you need, and listen to what they have to say. Keep a pen and paper handy to write down relevant information, such as turnaround times, quality options, size options, and other important factors. This allows you to compare and contrast them on your own time. This human interaction can also provide insight as to whether or not you feel comfortable working with that company.
Ask About Capabilities and Pricing
Some poster printing companies are better than others. If you need a large, glossy poster with many different colors and shades, that tiny shop on the corner may not be the best choice. You want to be positive that the company you choose has the equipment to print posters that look their absolute best. You may have to pay more for higher quality, so compare prices related to your options to decide the best course of action. You may find that you are able to pay significantly less for a negligible difference in quality.
Ask About Turnaround Times
If you need your posters completed within a certain time frame, it is essential that you discuss it with the company beforehand. Never assume that a job will be done in time, even if you feel like you have plenty of time to spare. Tell the printing company exactly when your deadline is, and get a guarantee that the posters will be completed. It is possible that a large order could come in and back things up, so make sure that your posters are going to have priority regardless.
Take Your Time
It may not matter if this is just a one-time job, but having a good printing company in your Rolodex is certainly valuable, especially for corporate use. Choosing the wrong printing company could cost your business substantial amounts of money every year if you are not careful. The initial legwork may seem tedious, but in the long run you are investing in your company’s future. Take the time to find a printing company that you trust completely. There are plenty of online printing companies, so don’t feel limited just to stores in your area. Make the right choice the first time.
Trust Your Instincts
While you should definitely keep track of the technical aspects of each company, sometimes you just need to choose the business that just feels right. Some printing companies go above and beyond to meet the needs of their employees, and those are the types of businesses you want to support. If something feels even slightly off, you should continue your search. You should not base your decision on instinct alone, but you need to feel confident in the printing company – especially if you plan on working with them again.
Start Looking Today
While contacting multiple companies may seem like a daunting task, you should only have to do it once. Next time you need to have something printed, you simply place your order and that is that. Ask other local businesses about where they get their posters printed. Ask for recommendations online. A strong recommendation from someone you trust can save you a lot of time. If you’re truly feeling ambitious and want to maintain full control over the finished product, you can even print your own posters and marketing materials using inks and screen printing kits from Wicked Printing Stuff.
Remember, choosing the right printing company is worth the time and effort, so do it right the first time.